Why We Chose a Different
Approach to Personal Care

Vixa Naturals is built on a simple belief: personal care should feel calm, comfortable,
and rooted in clear scientific understanding. Many people want gentler alternatives
without compromising on consistency or results.
Our Observation

What We Observed

Before we began formulating, we listened. We watched. We understood the subtle discomforts
that many people accepted as normal.

Increasing scalp sensitivity

More people experiencing reactions to everyday products

Dryness and discomfort

Products stripping natural moisture balance

Strong products causing irritation

Harsh formulations overwhelming skin barriers

Herbal alternatives feeling inconsistent

Unpredictable results from natural products

Lack of scientific explanation

Herbal market missing clarity and transparency

Our Observation

What We Believed Should
Change

Our convictions shaped how we approach every formulation — guided by respect
clarity, and long-term thinking.

Respecting skin & scalp barrier

Working with your body's natural defenses, not against them

Avoiding irritant chemicals

Eliminating harsh ingredients that compromise comfort

Scientific clarity in herbal formulations

Understanding why herbs work, not just that they do

Long-term comfort

Sustainable routines that support lasting wellness

Herbs as functional systems

Treating botanical ingredients as precise, measurable tools

Our Formulation Philosophy

Every product we create follows three fundamental principles that
ensure efficacy, safety, and comfort.

Herbal First, Science-Led

The foundation of our approach

Barrier-Respecting Formulation

Protecting what matters

Long-Term Compatibility

Built for everyday comfort

Why We Started With Herbal Hair Colour

Hair colour was our starting point because it represents one of the most direct interactions between product and scalp. It’s where the need for gentle, effective alternatives is most deeply felt.

How This Shapes Our
Ecosystem

What began with herbal hair colour is evolving into a comprehensive approach to
personal care — always guided by our core principles.

Herbal

Science-Led

Calm Approach

Our Guiding Principles

What began with herbal hair colour is evolving into a comprehensive approach to
personal care — always guided by our core principles.

"Building a world where personal care feels as natural as it should be — calm, comfortable, and clear."

We'd Love to Hear From You

Have questions about our products or philosophy? Want to learn more about our herbal approach? Reach out and we’ll be happy to help.

Email

hello@vixanaturals.com

Phone

hello@vixanaturals.com

Location

Bangalore, India